While not an entirely unique perspective, I believe Apple is one of the best positioned companies to take advantage of the recent improvements in language models. I expect more generic chatbots will continue to become commodities whereas Apple will build a bespoke, multi-modal assistant with access to all your personal data on device. This assistant will be able to do anything the phone can do (invoke functions/tools) as well as answer any question about your personal data (show me photos from Christmas in 2018). Let’s hope they name it something other than Siri.